Content plays so many different roles in the marketing world, but one of the most important is its part in converting web visitors into sales. In this scope the content you produce is akin to bait- it attracts and draws in potential customers. In marketing, content has such a broad term and refers to so many things, which is why it is such a useful tool. In this blog post we will cover 5 ways that different types of content can help you to convert your web visitors into sales, starting with:
Produce Content that is High Quality
You should strive to produce high-quality content not only because it is a reflection of your business, but because it is the only way that you will rank with Google. Pages that are filled with low-quality content are more likely to be swept off Google’s radar, resulting in little to no web traffic. High-quality content also does a better job enticing your readers and keeping them interested in the long run.
Publish Different Forms of Content
People are also more likely to develop a relationship with your business and brand if the content that you produce is varied- no one likes stale content. The easiest way to do this is to create different types of content that will appeal to all segments of your audience. There are a variety of different content types but the most popular are:
- Infographics: are a powerful medium to present data and statistics in a visually appealing form.
- Blogs: are a great way to interact with your audience and voice your opinion about industry related topics.
- Videos: best used on home pages or social media, videos are one of the best ways to catch the attention of users scrolling.
- Case Studies: guides customers as to how your products or services have helped them. Case Studies are a great tool to help customers understand your worth.
- eBooks: can be anything from How-to’s to guides to an industry. One of the most flexible content forms eBooks can be anything you want them to be.
Identify Problems Plaguing Your Audience
It has been mentioned a time or two in this blog post that providing high-quality content helps to convert web visitors into sales. One of the most powerful ways to use content to attract customers is by identifying problems that affect your audience and discuss how your product/service can be a solution to them. Your audience will appreciate that these kinds of issues are being discussed, and in addition to driving people to your website it will also open up the doors for engagement.
Optimize your Content for Search Engines
One of the most crucial parts of publishing any content is making sure that it is optimized for any and all search engines. This means including keywords that will make your content searchable and linking previous posts and appropriate material. It is important to keep in mind that while including keywords is critical you need to be mindful to not include too many or the content will appear too cluttered.
Improve Engagement
Audience members feel more connected with a company or a brand when they have the opportunity to interact with them. In today’s marketing landscape this is one of the primary functions of social media, but engagement can be done in other ways. Allowing customers to post comments on your blog or any other content is one way to open up the lines of communication. Personalization goes a long way with establishing brand loyalty and engaging with your audience helps to achieve this. Customers who feel strongly about the content you publish may help to promote it by liking and sharing it on social media helping it to reach a new audience, expanding your reach even further.
If you would like to learn more about developing a content strategy that will help you convert web visitors into sales, click on the banner below to schedule a free 30-minute consultation with us.
